Originality.AI looked at 8,885 long Facebook posts made over the past six years.
Key Findings
- 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
- Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
- This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
This is a pretty sweet ad for https://originality.ai/ai-checker
They don’t talk much about their secret sauce. That 40% figure is based on “trust me bro, our tool is really good”. Would have been nice to be able to verify this figure / use the technique elsewhere.
It’s pretty tiring to keep seeing ads masquerading as research.
8k posts sounds like 0.00014 percent of Facebook posts
It probably is but it’s a large sample size and if the selection is random enough, it’s likely sufficient to extrapolate some numbers. This is basically how drug testing works.
I wouldn’t be surprised, but I’d be interested to see what they used to make that determination. All of the AI detection I know of are prone to a lot of false-positives.
When I was looking for a job, I ran into a guide to make money using AI:
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Choose a top selling book.
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Ask Chat GPT to give a summary for each chapter.
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Paste the summaries into Google docs.
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Export as PDF.
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Sell on Amazon as a digital “short version” or “study guide” for the original book.
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Repeat with other books.
Blew my mind how much hot stinking garbage is out there.
These people should be shot. With large spoons. Because it’ll hurt more.
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The other 60% are old people re-sharing it.
Ok this made me laugh.
6% old people re-sharing. The other 54% were bot accounts.
how tf did it take 6 years to analyze 8000 posts
I pretty sure they selected posts from a 6 year period, not that they spent six years on the analysis.
I can’t even fathom how they would go about testing if it’s an AI or not. I can’t imagine that’s an exact science either.
In that case, how/why did they only choose 8000 posts over 6 years? Facebook probably gets more than 8000 new posts per second.
Every study uses sampling. They don’t have the resources to check everything. I have to imagine it took a lot of work to verify conclusively whether something was or was not generated. It’s a much larger sample size than a lot of studies.
I have to imagine it took a lot of work to verify conclusively whether something was or was not generated
The study is by a company that creates software to detect AI content, so it’s literally their whole job
(it also means there’s a conflict of interest, since they want to show how much content their detector can detect)
It’s a much larger sample size than a lot of studies.
It’s a very small proportion of the total number of Facebook posts though.
Thanks.
Now do Reddit comments.There’s an AI reply option now. Interested to know how far that is off just being part of the regular comments.
In the last month it has become a barrage. The algorithms also seem to be in overdrive. If I like something I get bombarded with more stuff like that within a day. I’d say 90% of my feed is shit that has nothing to do with anyone I know.
If it wasn’t a way to stay in touch with family and friends I’d bail.
A friend told me he saw 16 posts before he saw a post from a friend or page he’d liked.
I’m not surprised. And of those 16 posts how many of them made him mad? Since that seems like the entire purpose of FB anymore. Anger drives engagement. It’s why rage bait works so well. I highly recommend everyone disconnect from Facebook for this reason. Hell Reddit was even going down that path before we all left.
SocialFixer would help.
I’m a big fan of a particularly virtual table-top tool called Foundry, which I use to host D&D games.
The Instagram algorithm picked this out of my cookies and fed it to Temu, which determined I must really like… lathing and spot-wielding and shit. So I keep getting ads for miniature industrial equipment. At-home tools for die casting and alloying and the like. From Temu! Absolutely crazy.
I made the mistake of clicking like on an Indian machine shop (I admired how they made do with crude conditions). Well now I get bombarded with not just those videos but Mexican welding shops, Pakistani auto repair places…
I was wondering who Facebook was for, good to know AI has low standards
Dead internet theory
FB has been junk for more than a decade now, AI or no.
I check mine every few weeks because I’m a sports announcer and it’s one way people get in contact with me, but it’s clear that FB designs its feed to piss me off and try to keep me doomscrolling, and I’m not a fan of having my day derailed.
I deleted facebook in like 2010 or so, because i hardly ever used it anyway, it wasn’t really bad back then, just not for me. 6 or so years later a friend of mine wanted to show me something on fb, but couldn’t find it, so he was just scrolling, i was blown away how bad it was, just ads and auto played videos and absolute garbage. And from what i understand, it just got worse and worse. Everyone i know now that uses facebook is for the market place.
My brother gave me his Facebook credentials so I could use marketplace without bothering him all the time. He’s been a liberal left-winger all his life but for the past few years he’s taken to ranting about how awful Democrats are (“Genocide Joe” etc.) while mocking people who believe that there’s a connection between Trump and Putin. Sure enough, his Facebook is filled with posts about how awful Democrats are and how there’s no connection between Trump and Putin - like, that’s literally all that’s on there. I’ve tried to get him to see that his worldview is entirely created by Facebook but he just won’t accept it. He thinks that FB is some sort of objective collator of news.
In my mind, this is really what sets social media apart from past mechanisms of social control. In the days of mass media, the propaganda was necessarily a one-size-fits-all sort of thing. Now, the pipeline of bullshit can be custom-tailored for each individual. So my brother, who would never support Trump and the Republicans, can nevertheless be fed a line of bullshit that he will accept and help Trump by not voting (he actually voted Green).
It’s such a cesspit.
I’m glad we have the Fediverse.
and, is the jury already in on which ai is most fuckable?
I’d tell you, but my area network appears to have already started blocking DeepSeek.
Deekseek that was not encrypting data
https://www.theregister.com/2025/01/30/deepseek_database_left_open/
This doesn’t have anything to do with encryption. They had a public database (anyone on the internet could query it) and forgot to put a password on it. It really shouldn’t even be public.
According to Wiz, DeepSeek promptly fixed the issue when informed about it.
:-/
And 58.82% are likely generated by human junk then.
Deleted my account a little while ago but for my feed I think it was higher. You couldn’t block them fast enough, and mostly obviously AI pictures that if the comments are to be believed as being actual humans…people believed were real. It was a total nightmare land. I’m sad that I have now lost contact with the few distant friends I had on there but otherwise NOTHING lost.
If you want to visit your old friends in the dying mall. Go to feeds then friends. Should filter everything else out.
This kind of just looks like an add for that companies AI detection software NGL.
this whole concept relies on the idea that we can reliably detect AI, which is just not true. None of these “ai detector” apps or services actually works reliably. They have terribly low success rates. the whole point of LLMs is to be indistinguishable from human text, so if they’re working as intended then you can’t really “detect” them.
So all of these claims, especially the precision to which they write the claims (24.05% etc), are almost meaningless unless the “detector” can be proven to work reliably.
Thank you. I’ve wondered the same thing. I mean the whole goal of the LLMs is to be indistinguishable from normal human created test. I have a hard time telling most of the time. Now the images I can spot in a heartbeat. But I imagine that will change too.
Not enough attention is given to the literal arms race we find ourselves in. Most big tech buzz is all “yay innovation!” Or “oh no, jobs!”
Don’t get me wrong, the impact AI will have on pretty much every industry shouldn’t be underestimated, and people are and will lose their jobs.
But information is power. Sun Tzu knew this a long time ago. The AI arms race won’t just change job markets - it will change global markets, public opinion, warfare, everything.
The ability to mass produce seemingly reliable information in moments - and the consequent inability to trust or source information in a world flooded by it…
I can’t find the words to express how dangerous it is. The long-term consequences are going to be on par with - and terribly codependent with - the consequences of the industrial revolution.