

In fairness I think the memetic virus was meant to stimulate individualism and perhaps general revolt in the Borg, and Picard and co didn’t think it would result in the collective simply purging entire cubes remotely just to keep the contagion contained. The memetic virus was meant to be the nonlethal option. It turned out to be lethal only because Picard and co underestimated just how ruthlessly it would be crushed. Of course, then again, perhaps I’m misremembering.
I still maintain that as great as DS9 was, it started Trek on a self-destructive path of constantly trying to go even darker and edgier. Gene had utopian rules for a reason, and although some of them were probably too restrictive, the whole point of Star Trek, the unique selling point it possesses that no other franchise has, is that it offers us a vision of the future that isn’t a dystopian hellscape. A positive look at what the future could be for us if we follow our nobler instincts. DS9 eroded that by suggesting that it was all bullshit, that the Federation was just as unenlightened as we are today, and although it made for a great show in the short term, in the long term it hurt the franchise because darker and edgier yields ever diminishing returns.