From the end of August, TikTok users in 30 countries in the European Economic Area will be able to opt out of receiving personalised content recommendations, which are largely generated based on past activity. TikTok said it had no plans to make the same option available to users in the UK.
I hate brexit
But love TikTok?
I don’t like tiktok either. The reason why I’m mad about this is that it could happen to any other service.
Not using TikTok is still an option and that’s what I chose.
Nobody is going to choose that option in the EU anyway. TikToks “special” algorithm is what attracts people. The app becomes boring if you disable it, users who try will quickly reenable it again.
TikTok knows this. The option is only to appease EU legislators so they do not outright ban TikTok.