Yeah, but they were also still making new standalone gaming boxes with a dedicated OS, and they didn’t have the Xbox division take the lead on game mode.
Linux and Mac gaming also weren’t a threat, and the solution to a bloated Windows installation was more horsepower, which was relatively cheap.
Now the market is completely changed. The Xbox Series S and X have had their lunch eaten by Playstion and Switch. Linux gaming is exploding because of the Steam Deck, while more-powerful Windows handhelds are performing worse with worse batteries than the Deck because of Windows bloat.
Mid-range GPUs cost more than an entire high-end gaming rig from 5 years ago, so high-end gaming PCs are rarer than ever.
Microsoft has to do something. And what they’ve chosen, for now, is to partner with Asus to launch a true Xbox-branded competitor to the Deck. To do that, they have to actually be competitive. There’s 2 keys to that. One is Gamepass, and the other is moving Windows out of the way of the game experience.
Yeah, but they were also still making new standalone gaming boxes with a dedicated OS, and they didn’t have the Xbox division take the lead on game mode.
Linux and Mac gaming also weren’t a threat, and the solution to a bloated Windows installation was more horsepower, which was relatively cheap.
Now the market is completely changed. The Xbox Series S and X have had their lunch eaten by Playstion and Switch. Linux gaming is exploding because of the Steam Deck, while more-powerful Windows handhelds are performing worse with worse batteries than the Deck because of Windows bloat.
Mid-range GPUs cost more than an entire high-end gaming rig from 5 years ago, so high-end gaming PCs are rarer than ever.
Microsoft has to do something. And what they’ve chosen, for now, is to partner with Asus to launch a true Xbox-branded competitor to the Deck. To do that, they have to actually be competitive. There’s 2 keys to that. One is Gamepass, and the other is moving Windows out of the way of the game experience.