Matrix is going Freemium and WhatsApp is adding ads, which is sparking the annual “time to leave [app]” threads.
Users don’t care that much about privacy, but they do care about enshittification, so XMPP not being built for it shouldn’t be a problem.
Meanwhile, I’ve heard for years that XMPP has solved a lot of the problems that lead more popular apps to fail.
Is it really just a marketing/UX/UI problem?
If XMPP had a killer app with all the features that Signal/Whatsapp/Telegram has, would it have as many users?
If not, why does it keep getting out-adopted by new apps and protocols?
No, they don’t.
Go talk to people, they have no idea what you’re talking about.
Non-tech people barely know apps. They use email, or a given messenger. They have no idea the underlying technology - they only think in terms of functionality or use.
SMS/MMS just means “text messaging” to people. They don’t know the difference between that and Apple Messages, because they see both as apps.
Hell,most people don’t even know which SMS app they use on a daily basis - that’s how little they understand the difference between protocol and app (and SMS isn’t even really a protocol).
I’ve been explaining SMS to technical people since 1996, and they often struggled with it.
I’ve been in Enterprise IT since the 90’s, and have friends in the SMB space. In both worlds the user’s are clueless about underlying protocols, and only think in terms of the app itself.
Read more closelier
You need contextual comprehension. They do not need reading comprehension.