The British entrepreneur says search results are plagued with ‘clickbait’

Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • dolleEnglish
    1·
    1 year ago

    I’ll just use this opportunity to mention kagi.com, a search engine that you pay for, but which doesn’t track you and gives you controls for customizing your search results yourself instead of letting an algorithm build a profile of your habits. I’ve used it for months now, and I’m not going back.