The bit about the Annual report smells a bit like clickbait, however the People section in the Sustainability report does seem to have noticeably cut down mention of D&I when compared to previous years.
Annual Report
| Word | 2022 Report | 2023 Report | 2024 Report |
|---|---|---|---|
| inclusion | 4 | 7 | 4 |
| gender | 3 | 5 | 3 |
| diversity | 5 | 5 | ~1 |
| disability | 0 | 2 | 3 |
| LGBTQIA+ | 0 | 2 | 0 |
| colour (people) | 0 | 1 | 0 |
Most of the inclusivity is talked about under strategic overview point 6 which covers the team. It seems the 2023 report was a bit of an outlier as 2023 put a lot of focus on diversity, where 2022 focused more on employee motivation and 2024 focuses more on the new campus, piloting the Sunflower Lanyard and expanding their menopause programme to China and the Czech Republic.
Sustainability Report
| Word | 2022 Report | 2023 Report | 2024 Report |
|---|---|---|---|
| inclusion | ~35 | ~24 | ~9 |
| gender | ~13 | ~8 | ~5 |
| diversity | ~20 | ~9 | ~2 |
| disability | ~9 | ~1 | ~8 |
| LGBTQIA+ | 2 | 1 | 0 |
| colour (people) | 2 | 1 | 0 |
The focus on diversity is mostly under the People section in each. With 7 pages in 2022, 6 pages in 2023 and 5 pages in 2024. With mention of D&I being lost for the most part from what I can tell.
Reports so you can make your own views:
https://www.lego.com/en-us/aboutus/lego-group/policies-and-reporting/reports
It’s disappointing. I won’t even bother translating the response LEGO gave in a written reply to DR, because it’s just a corpo jargon nothing burger.
What the journalist that produced the numbers in the article speculates is that LEGO is trying to stay ahead of the insanity that is Trump’s America, to avoid getting sued for being too “DEI” etc.
I’ve seen a lot of companies using this as a justification and i take it as a reminder that companies (even the ‘good’ ones) by definition cannot have morals or ideals, and are, and always will be solely and unequivocally motivated by money.