Looks like none of the apps are actually going to pay them, so he’s not getting anything out of it.
But that is exactly what his goal was. If he really was interested in working with the 3PA devs, this would have been handled completely differently. The fact that it was handled as it was, with essentially zero engagement between the company and the community, and with essentially zero flexibility on the part of the company on the implementation, is pretty clear evidence that their goal all along was to drive the 3PA’s out of business.
It’s slower, but to use an API requires you to customize your system to use each different sites unique API. It would be a massive development undertaking, for such a small benefit that it would never pay off. For an LLM, you only need to read each page once, you just wait til a post is a month or so old, and essentially all discussion has stopped, and you will get everything you need. So “fast” isn’t really a concern at all.