Cyclists can be hard for motorists to see, particularly motorists in larger vehicles. British trucker Jay Singh observed this firsthand, having spent decades driving a hauling truck around the UK. Singh himself eventually took up cycling, and "after one too many close shaves while cycling in London [decided] to invent
I mean very fancy and sleek but this is also solvable with more LED lamps and for much less than $200.
It’s a design blog, they’ll always opt for overly designed things.