Borderlands CEO says his hopes on Epic Store were 'overly optimistic or misplaced'
www.tweaktown.com
Gearbox CEO Randy Pitchford discusses his thoughts about the Epic Games Store and the years-old exclusivity deal for Borderlands 3 to skip Steam on PC.

I’m genuinely shocked how much Epic poured into the store and it still lacks so much basic features. Sorting games is still extremely barebones, store is filled with NFT/crypto garbage, the store still looks like a college student’s first front-end project, and last time I used the launcher to pick up free games (last year), it was still slow as hell. What were they doing in the past 5 years aside from dropping millions on exclusivity deals?

Epic is going to have to prioritize the store and try some new initiatives while also doubling down on earning pivotal exclusives if it is going to have a chance. I also hope other viable competitors arrive.

  • atkdef@lemmy.dbzer0.comEnglish
    271·
    2 months ago

    This CEO may think it’s developer-friendly, but I highly doubt if Epic will keep such developer-friendly stance if Epic becomes a giant in this industry.

    Epic burnt so much money on Epic store these years. If it succeeds, it’s very likely Epic will try to earn it back. From player? Will players willing to pay more in Epic store than the others? If the answer is no… Sometimes it really makes me wonder if these CEOs are really that stupid…

    • Knock_Knock_Lemmy_In@lemmy.worldEnglish
      13·
      2 months ago

      Epic burnt so much money on Epic store these years

      It burned money on exclusives. The free games are a much cheaper marketing tool than advertising.

      • ampersandrew@lemmy.worldEnglish
        12·
        2 months ago

        They burn a ton of money on free games too. They’re only free to us. Epic pays for them at wholesale rates.

        • voracitude@lemmy.worldEnglish
          6·
          2 months ago

          Yes, and at wholesale rates it’s a pretty good bang-for-your-buck, as an advertising scheme. Advertising is a numbers game about getting as many eyeballs as possible on the product, and I know I actively check for free games on the Epic launcher most weeks. Even if I don’t ever buy anything because of that specifically, it keeps the app on my computer and keeps me checking back in.

          Edit: And I shit you not I just opened it to check 'cause I can’t remember if I looked at this week’s free game. Turns out it’s a good thing I did too, the Fallout collection is free right now!

          (dammit, see what I mean?)

          • ampersandrew@lemmy.worldEnglish
            41·
            2 months ago

            “Even if I don’t ever buy anything” is why I doubt it’s going to work out. Epic is publicly right now saying that it’s great at acquiring users. Yeah, I’ll bet it is. People love free stuff. Is it great at turning those users into paying customers? Even at wholesale rates, I’ve gotten hundreds of games for free from Epic, which means they spent thousands of dollars on me, and I can’t foresee an instance where I’ll ever give them a cent back.

    • Cethin@lemmy.zipEnglish
      26·
      2 months ago

      Yeah, obviously they’d want to earn it back and yeah, obviously from customers. You make that sound malicious. Steam is doing the same thing. With the amount of money Steam makes, they could drop their share in half and still make a killing. Epic wouldn’t have to do anything that Steam isn’t to recoup costs if they were competitive with Steam.

      That said, Epic does take less revenue from developers, which is nice. This doesn’t translate to less for the end user though because Valve uses their market dominance to force the same price across marketplaces or you aren’t allowed on Steam. It’s fucked up.

      • jeeva@lemmy.worldEnglish
        1·
        2 months ago

        Just pointing out, once again, that games sold on the Epic store can be different prices to Steam. “Valve uses their market dominance to force the same price across marketplaces” is a nonsensical, incorrect statement.