Google’s story over the last two decades has been a tale as old as time: enshittification for growth. The once-beloved startup—with its unofficial “Don’t Be Evil” motto—has instead become a major Internet monopolist, as a federal judge ruled on Monday, dominating the market for online search. Google is also well-known for its data-harvesting practices, for constantly killing off products, and for facilitating the rise of brain-cell-destroying YouTubers who make me Fear for Today’s Youth. (Maybe that last one is just me?)

Google’s rapid rise from “scrappy search engine with doodles” to “dystopic mega-corporation” has been remarkable in many ways, especially when you consider just how much goodwill the company squandered so quickly. Along the way, though, Google has achieved one unexpected result: In a divided America, it offers just about everyone something to hate.

Here are just a few of the players hating Google today.

  • sunzu@kbin.run
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    3 months ago

    Hate Google ain’t enough, plebs need to deny Google profit.

    That’s how you hurt a parasite.

    • cobysev@lemmy.world
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      3 months ago

      I’m currently de-Googling my life. Moving all my services over to Proton, testing other search engines, etc. Trying to slowly cut out/replace all services that Google provides me.

      Oh, and I’m sticking with Firefox with Ublock Origin, to ensure Google can’t ever advertise to me, even incidentally.

      • Tinks@lemmy.world
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        3 months ago

        I’m not fully de-Googling, however I have been migrating things that Google does badly over to other services. Kagi for search was the latest, and admittedly hardest mentally for me to do. Not because the search engine itself isn’t fantastic (it is), but I’ve been using Google since its inception when I stopped asking Jeeves or Hotbot. Just feels weird to jump ship, but I’m so tired of how bad and enshitified their search has become that I just can’t do it anymore.

        I actually have a Proton acct already but only use the VPN. Sounds like it’s time to look further into the other offerings.

        • cobysev@lemmy.world
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          3 months ago

          AskJeeves and Hotbot! Man, that takes me back. I also enjoyed Excite and Infoseek back in the pre-Google days.

          Proton’s top tier service for individuals (Proton Unlimited) is only $7.99/month if you pay for 2 years of service. Gives you full access to all their services.

          Proton just announced last month that they’re turning the company into a nonprofit organization, because security is more important to them than making money. That’s why their services are dirt-cheap; they want to ensure it’s affordable for everyone, and the only reason they collect money at all is to keep the servers online.

      • Rai@lemmy.dbzer0.com
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        3 months ago

        GOOD WORK SOLDIER

        I haven’t used any Google produces or services for the better part of a decade now and my life has been fine. I haven’t used Facebook or any non-forum-type social media either and my life has been BETTER!

      • shalafi@lemmy.world
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        3 months ago

        I finally gave up on Edge with the coming ad-blocker changes. Moving back to Firefox after a decade+ was super easy, hardly a blip in my day.

      • endofline@lemmy.ca
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        3 months ago

        I stopped using protonmail as moving thr data out and exporting / archiving old emails is nightmare. I use simple mailbox.org and it’s fine. I use on desktop pop3 and imap on mobile. I remove my emails automatically from servers older than 30 days

    • Sanctus@lemmy.world
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      3 months ago

      Why only deny Google? Attack them all with a blow to the stock market. The further it ticks down the more they bleed.

      • sunzu@kbin.run
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        3 months ago

        yes, there are many ways to do this. once you ID corpo as a bad faith actor, deny them engagement/profit.

        this is the the crux of the strat. however it only works for discretionary spending category. rent, food etc is hard to avoid but there are still some choices.

        vote with that wallet folks, it is the ol’ reliable of them all