The term “greenwishing” was coined in 2019 by long-time investment adviser Duncan Austin to characterize the failure of the “sustainable business” model to materially contribute to climate change mitigation…
I allowed myself to call it that way, because the author has incorporated in this text the business narrative of climate change.
Anyway, I think a positive expectation might be more motivational for some people than the constant fearmongering, which often leads to apathy.
The largest hurdle for improving the environment isn’t companies nor rich sociopaths, no it’s apathy allowing the companies and sociopaths to get their way.
I want to believe that we can fix this, even if it’s uphill for the rest of my life, in the best case scenario.
Just to clarify that greenwishing was not a typo:
I allowed myself to call it that way, because the author has incorporated in this text the business narrative of climate change.
Ah sorry, I misread it as washing.
Anyway, I think a positive expectation might be more motivational for some people than the constant fearmongering, which often leads to apathy. The largest hurdle for improving the environment isn’t companies nor rich sociopaths, no it’s apathy allowing the companies and sociopaths to get their way.
I want to believe that we can fix this, even if it’s uphill for the rest of my life, in the best case scenario.