What began for many as a way to pay for concert tickets and vacations is becoming an ordinary tool that Gen Z and millennial shoppers use for food, contact lenses and trash bags.
While it’s probably true that people spend more than they otherwise would (otherwise this wouldn’t be such a huge thing), that doesn’t follow from Klarna’s marketing figure of 45% higher spend per order. It is totally possible that people order more at once but less often. Especially for groceries, buying in bulk is often much better value, but it can be impossible if you just don’t have the cash around.
While it’s probably true that people spend more than they otherwise would (otherwise this wouldn’t be such a huge thing), that doesn’t follow from Klarna’s marketing figure of 45% higher spend per order. It is totally possible that people order more at once but less often. Especially for groceries, buying in bulk is often much better value, but it can be impossible if you just don’t have the cash around.