The new X logo has started replacing the blue bird on the web.

Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

  • TingoTenga@kbin.social
    1·
    1 year ago

    I have a hard time imagining that a letter individually considered, with only minimal stylization, will not have lots of issues for being protected and defended as a trademark.

  • Xeelee@kbin.social
    1·
    1 year ago

    Buy one of the most recognisable brands on the planet and then just toss it overboard and replace it with something totally bland. Only a true business genius could come up with an idea like that.

  • dowath@kbin.social
    1·
    1 year ago

    The twitter branding was one of the few things actually going for it. Oh look a cute birdie, oh look the house is a birdhouse! GET IT!

    Now it’s, an X? A meaningless X? With a birdhouse home icon and bird-related words everywhere?

  • Staark@kbin.social
    0·
    1 year ago

    Musk is one of the biggest cretins I have ever witnessed. Why is he destroying an easily identified, well known brand logo and replacing it with an X?

      • sab@kbin.social
        1·
        1 year ago

        They really need to be referred to as xits, with people xitting all over the place. There’s a solid argument to be made that the platform has been full of xit for a while now, actually.

  • givesomefucks@lemmy.world
    0·
    1 year ago

    Couldn’t even pay for the new logo…

    Twitter replaced the logo after Musk requested for people to post logo submissions and that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.” Musk then pinned a tweet featuring a video created by a Twitter user named Sawyer Merritt and changed his own profile photo to the new X logo. Musk did note that the new X logo is an “interim” one, so it could be replaced at a later stage.