Having worked in the advertising business (on the tech side), I can assure you that the content is hugely important to the vast majority of brand advertisers. Somebody like P&G will not buy ads promoting their fabric softener in any place that will turn people away. Tucker Carlson’s show lost advertisers even though it was the highest rated news show on TV.
Direct-response advertisers (like Google search advertisers, say) have a higher tolerance but will still restrict the hell out of their placements.
For example, go to a browser without ad block and search “Disney”, you’re gonna get an ad. But try, say, “Disney barf” or “Disney beer” or “Disney ugly” and those ads just disappear; they don’t want to be associated with any negative valence.
Having worked in the advertising business (on the tech side), I can assure you that the content is hugely important to the vast majority of brand advertisers. Somebody like P&G will not buy ads promoting their fabric softener in any place that will turn people away. Tucker Carlson’s show lost advertisers even though it was the highest rated news show on TV.
Direct-response advertisers (like Google search advertisers, say) have a higher tolerance but will still restrict the hell out of their placements.
For example, go to a browser without ad block and search “Disney”, you’re gonna get an ad. But try, say, “Disney barf” or “Disney beer” or “Disney ugly” and those ads just disappear; they don’t want to be associated with any negative valence.