Unhappy with the direction investors were taking Reddit, Spez secretly started working on an alternative to the website that he lovingly named the fediverse. However, he couldn’t figure out a way to drive traffic to the Fediverse - at least not without publically breaching his contract in a major way.

His distress grew and grew. His own company was a disappointment. He had the solution, but no way out.

On top of that, his favorite activity - doomscrolling twitter in bed for hours - had become a less and less satisfying experience, as well, since Elon Musk bought the company.

It was for that reason he typed into DuckDuckGo: “twitter alternatives” - and immediately, it dawned on him. He couldn’t help but say it out loud:

“Elon, you beautiful son of a bitch, you might have just saved the internet”.