A huge number of users posting on social media are just stealth marketing accounts. They literally make fake accounts with personality profiles (e.g. some guy that’s into sports) and they will make regular comments and content. But occasionally they will drop links to promotional content which matches the personality.

I’d much rather they were up front about it. So I really don’t get the hate for self-promotion because you’re complaining about the one guy being honest in a sea of liars.