SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease.
For comparison, here’s how traffic has changed for other popular social networking websites:
- Discord.com: +0.51%
- Twitter.com: -1.65%
- Instagram.com: -1.35%
- Facebook.com: -3.18%
- TikTok.com: +0.77%
- Pinterest.com: -2.27%
- Youtube.com: -2.02%
Source: https://www.similarweb.com/website/reddit.com/#overview
97% of the traffic but a shit load more data to monetize on each user is a win for reddit.
… except if it’s the beginning of the trend, and specially if that 3% is from the people that actually contribute meaningful content to reddit. You could be seeing +15% less traffic by end of the year, then it’s a problem and a loss