For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I’ve seen some people online say that the movie/theater industry is losing people in general but I don’t think that’s the case.
Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?
I think the audience is simply being smarter with their money. A bunch of recent franchise movies have missed the mark and the audience is saying as much.
Super Mario
Dune
Across the Spiderverse
All franchises. But they have so far given their target audience what they’ve wanted.
Why go see Flash when it’ll show up on Max (or whatever) same with Indiana Jones which will be in Disney+ soon enough.
People are fed up with low-quality cash grabs as they always have been.
And they’re probably exhausted with the superhero movie tropes that have plagued the genre for over a decade.