I’ve got a mate whos a big fan of Bourbon. He’s tried all the standard brands like Buffalo Trace, JD, Jim Beam and Wild Turkey.
I want to get him a bottle for Xmas of something he might not have tried before, something I can say was recommended by Americans as a good bourbon. Doesn’t need to be some weird flavour like Red Stag, just old fashioned American bourbon that maybe flies under the radar in other countries.
Woodford Reserve is my go-to. It’s not hard to find, it has a reliable taste being a blended bourbon, and is generally well regarded. They are a big sponsor of the Kentucky Derby, so it’s got some cachet across the luxury brand spectrum. However, my grandpa worked for Brown-Forman his whole life so it has an emotional connection for me and makes me a little biased.
Weller Special Reserve (green label) is pretty easy to find these days, about $50 a bottle and considered by some to be one of the more accessible PVW-adjacent bourbons.
I’ll add Booker’s to this list, if your friend enjoys sour mash flavor profiles like Jim Beam/Jack Daniels. It’s pricier, maybe over $100 now, and a bit harder to find.