Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I’m only familiar with the “controversy” from the headlines, but I don’t quite understand what pissed off the conservatives so much. Budweiser just sent this person a custom-branded 6-pack or something, right?
Every company sells their product to people from all walks of life, it’s just not always publicized. The fact that they choose to rage against Budweiser of all brands is just ridiculous to me. Now if they were complaining about the quality of the beer, that I might understand.
Rightwing influencers need content just like every other influencer. They found out about the promotion and then went to work making the videos that would drive their audiences absolutely insane over this nonsense.
To them, simply recognizing a trans person as their name or gender they present as is enough to mean that you want to groom children. So because Busch didn’t call Dylan a “he” or whatever her dead name was, suddenly Busch is supporting the indefinite rape of children. Their minds only go to the absolute extremes, and the only way to make them back down from their ingrained views is to be a family member or friend who knows them personally.