Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Note that they still gained revenue. The idiots not buying Bud Light just bought another of the bajillion beers AB Inbev owns.
And not just gained revenue, but 5.4 god damn billion dollars. “Hurting” my ass. They can give me some of that so they can keep milking this bs
Hey, if they wanna give me some of that billions, I’ll let myself get dehydrated and give them my piss.
I mean, it tastes the same, probably.
Nah, you’d have to be pretty well hydrated to recreate Bud Light.
Reminds me of when the US was in some soccer related match against Belgium, and AB In-Bev decked their Budweiser cans out in American flags.
Idiots everywhere. ‘yeah gimme an America beer to support team USA!!’
…Those sales went to a Belgian owned conglomerate.
Nothing is more American than global trade and purchasing shit from our allies, nothing wrong with that
A bunch of idiots switch to Modelo… also owned by AB
Revenue in the US was down 13%, as mentioned in the article.