At least in Germany it has been a thing for decades. It’s called “Recht am eigenen Bild” - “right to your own image”. Meaning nobody can just take a photo or recording of you and post it online or use it in advertising or so without your approval.
This is the law in all EU member states. What the article is discussing is different. Technically, a deepfake of you is not a photograph of you, unless you can reliably prove that a photograph of you was used to create it. Of course, it had to be, but a court will never accept “that’s how deepfakes work” as evidence.
The new Danish law is forbidding anyone from making anything that closely resembles you, meaning nobody can make a deepfake of you, regardless of whether or not it’s proven that a real picture of you was used. Just like you cannot create anything that closely resembles any other copyright-protected content, regardless of whether or not you use any of the original creator’s material in the process.
At least in Germany it has been a thing for decades. It’s called “Recht am eigenen Bild” - “right to your own image”. Meaning nobody can just take a photo or recording of you and post it online or use it in advertising or so without your approval.
This is the law in all EU member states. What the article is discussing is different. Technically, a deepfake of you is not a photograph of you, unless you can reliably prove that a photograph of you was used to create it. Of course, it had to be, but a court will never accept “that’s how deepfakes work” as evidence.
The new Danish law is forbidding anyone from making anything that closely resembles you, meaning nobody can make a deepfake of you, regardless of whether or not it’s proven that a real picture of you was used. Just like you cannot create anything that closely resembles any other copyright-protected content, regardless of whether or not you use any of the original creator’s material in the process.
The German one is supposed to also cover recreations like paintings or photoshops, so it should cover AI stuff as well.