Not GTA, not Star Citizen, not any game with actual gameplay, story, or anything like that.
Just a freaking Niantic reskin for freaking Monopoly.
I live in the wrong timeline.
Not GTA, not Star Citizen, not any game with actual gameplay, story, or anything like that.
Just a freaking Niantic reskin for freaking Monopoly.
I live in the wrong timeline.
Monopoly go is a mint card game like, but don’t think a video game version needs to be that heavily marketed. Also I didn’t even know it had a video game adaptation, so where the fuck did that money go?
Edit: I’m wrong on the game. I was thinking of Monopoly deal. I don’t know what go is.
Tbh, marketing is mostly just a scam to funnel money to marketing people.
You are not entirely wrong. It’s a boubble where no person involved benefits from saying “hey, is our budget too big?” It’s basicly given, that any known brand have negative ROI on it’s marketing, but we are all, so brainwashed with need for growrh, that that we know only one solution to decreasing results. Throw more money at it.
There’s a reason many big corporations have pulled out of online advertisment and focus on print/radio/TV/sponsorships instead: The effectiveness of online advertisment can be measured and it sucks royally.
The whole concept of marketing is just a huge game of “the emperor’s new clothes”. Nobody wants to be blamed if they stop doing marketing and it turns out to actually do have an effect, even if everyone secretly knows it’s garbage.
Yes! And we have examples natural experiments where becouse of the error advertise didn’t launch in some regions… And nothing happened. And no one inside the industry is even talking like this. Bubble will burst on day and it will take entire free internet with it.
But measuring online is not that accurate as everyone portrait it to be. Long story short if you show ads to people waithing for the waiter in the restaurant than you can report that it had amazing “buying dinner conversion rate”. We are getting better and that, and tools are getting better at forcing you to do it or obscure that you do it in the first place… And it’s still expensive as hell.
You are right with that, but there’s actually a reason why companies book adspace on searches for their own product name (e.g. Lenovo booking ad space on searches for “Lenovo”), and imho it’s even worse.
That way they want to stop competitors (e.g. HP) from booking the adspace, which would lead to HP being the first hit on a search for Lenovo.
That’s pretty much digital racketeering. “That’s a nice website you have there. It would be a right shame if something would happen to the traffic going there.”
looks like monopoly go is a niantic job, so it’s probably something like their earlier work pokemon go. but you… catch monopoly men? idk.
oh, maybe you buy up actual streets