Over the past few decades, the number of Americans who identify as religiously unaffiliated—often referred to as “nones”—has grown rapidly. In the 1970s, only about 5% of Americans fell into this category. Today, that number exceeds 25%. Scholars have debated whether this change simply reflects a general decline in belief, or whether it signals something more complex. The research team wanted to explore the deeper forces at play: Why are people leaving institutional religion? What are they replacing it with? And how are their personal values shaping that process?
the younger generation were considerablly more right wing than thier gen xers or boomer parents. gen z became mroe right wing due to people like tate, incel-ism, right wing grifters preying on these groups.
milleneals at least grew up with pickup artists, it was mostly fringe until gen z made it more mainstream.