Matrix is going Freemium and WhatsApp is adding ads, which is sparking the annual “time to leave [app]” threads.
Users don’t care that much about privacy, but they do care about enshittification, so XMPP not being built for it shouldn’t be a problem.
Meanwhile, I’ve heard for years that XMPP has solved a lot of the problems that lead more popular apps to fail.
Is it really just a marketing/UX/UI problem?
If XMPP had a killer app with all the features that Signal/Whatsapp/Telegram has, would it have as many users?
If not, why does it keep getting out-adopted by new apps and protocols?
XMPP’s problem is it got stuck in the federated protocol mire a long time ago, and never escaped it.
The protocol was never made for most modern things: