$60 full price as we’re entering an era where we’re trying to bump that up to $70 even $80 for a video game $50 is a statement I can get behind.

Firstly it is £50 here but nevertheless: prices you quoted are complete madness and absolutely shouldn’t be the case although I don’t doubt there will be people daft enough to pay these, the same as there are people around happy to pay few hundreds for a pair of “designer” trainers.