Google won’t ditch third-party cookies in Chrome after all
arstechnica.com
Google drops plans for a one-click prompt to disable tracking cookies.
  • kata1yst@sh.itjust.worksEnglish
    91·
    4 days ago

    So they stirred the pot, killed adblockers, killed most non-ui add-ons, made 3 new standards, and now they’re just going to give up and go back to the way things were, but worse?

    Yeah, sounds like Google. If it were any other company I’d say this was the plan all along

    • WhatAmLemmy@lemmy.worldEnglish
      3·
      4 days ago

      The plan all along was to monopolize tracking for themselves; to maintain their data harvesting advantage, while limiting other ad tech companies.

      The reversal is likely a response to the various antitrust suits — potentially losing chrome &/or android — killing the advantage for Google search and putting them in the same boat as external ad tech companies and data brokers.

      Could also be due to gov/political pressure, as most mainstream political parties are using big data and analytics to run PsyOps on voters, especially fascist/conservative parties like the MAGAzis.