IIRC, Microsoft paid 5 billion USD for Mojang several years ago now. They’ve added tons of mtx to bedrock (and neglected Java because it’s harder to monetize I guess)

Then there’s story mode and dungeons.

But 5 billion is/was a lot. Do you think they’ve brought in that much since taking over?

  • Stovetop@lemmy.world
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    1 year ago

    Oh absolutely they have. Minecraft stuff is everywhere. Worldwide, even. They continue making income from the games themselves via all of the DLC packs in Bedrock and the spinoff games of course, but I’ll bet the major source of income has been all of the merch. And there’s a lot of it. Can’t go to a toy store without finding something Minecraft related.

    • Etterra@lemmy.world
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      1 year ago

      The Minecraft tax on Lego seems to be as much as 25%, so yeah, merch. George Lucas wrote the book on merchandising your franchise, and EVERYBODY has been copying it ever since.