Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with double serving ads earlier and now it is officially going to be allowed.
…because if I’m not interested in something, I might change my mind after I see it a bunch more times on the same fucking page - what a brilliant idea! Hell, put the ad in 50 different spots and make me click no less than 7 times to close each one - who knows, maybe that will encourage me to buy whatever shit you’re peddling!
Thing is, even after buying whatever it is you still continue to see the same ADs…
frequency does help a lot with a customer actually going through with a purchase, but really this is just another way for advertisers to spend more on the same ad spot, because now your competitors can screw you out of multiple opportunities instead of just one