In a nut shell, people are creating film trailers with AI and sharing on YouTube. Film studios are now asking Google for a slice of the profits as it’s their intellectual property.

      • Bronzebeard@lemm.ee
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        4 days ago

        Correct. This is why Disney is now using a sniper of steamboat Willy in it’s opening logo - making it part of its trademark

        • barneypiccolo@lemm.ee
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          4 days ago

          I’ve seen that, and figured that was exactly the story. They even used a clip of the Willie’s whistled tune to lock that up, too.

    • Pennomi@lemmy.world
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      4 days ago

      It is possible to get AI images copyrighted if they contain portions that are edited by a human. For instance, this year InvokeAI copyrighted an image that was completely generative, but used extensive inpainting, by arguing that the human decision process was a necessary part of that work.

      I personally disagree with that ruling (but then again I disagree with the concept of copyright altogether).

      • Pirky@lemmy.world
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        4 days ago

        That is a good question that I do not know. But since they’re the ones hosting it on their servers, they may have the most legitimate claim to the ad revenue since it does cost money to keep the trailers on their servers and to stream it to viewers.

        I am not a lawyer, though. This is just pure speculation on my part.

    • Sumocat@lemmy.world
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      4 days ago

      AI and operator cannot hold copyright to AI produced material, but that does not mean running copyright-protected material through AI removes the original copyright.