First of all, thank you for your work to create or improve Spotify! I think that - as some others have pointed out - the word “force” here comes from Spotify’s quasi-monopoly these days. It has gained such an important position of power that both musicians and listeners are almost “forced” to make use of it. As somebody who makes music, I think that Spotify urgently needs to realize the responsibility that comes with its success. Paying the people who create and offer the very content that makes their platform useful and successful in the first place laughable 0.003 - 0.005$ on average per stream is destroying any chance of realistic income for most artists. The amount of streams required for even a minimum wage can only be achieved with heavy and expensive marketing efforts, by abusing Spotify’s systems and getting lucky by being placed on larger playlists. There’s a lot of money made there, and only very few selectively benefit from it. We see entire phenomena due to this. For example that “songs” are getting shorter and shorter, in order to increase the amount of streams and thus compensating for that joke of payment. Creating longer, atmospheric pieces with a REAL structure and buildup worth exploring just isn’t financially viable on Spotify. Any form of creative risk is also not helpful to earn money, so you get more and more super short bits of music that are very playlist-friendly and thus, samey. And this has a negative effect on music as an artform itself. And in the long run, it will make Spotify’s catalogue less valuable, because it will degenerate into a grey, boring mass of meaningless low-effort content. Spotify offers a great service, but also devalues music as a medium and the carreers behind it. You may say that people are free to purchase physical media or directly purchase music on other services. But let’s be realistic. Spotify offers an enormous, centralized catalogue of music for just a few bucks a month. If people can listen to your songs there for a cheap flatrate, they will simply not navigate other services and purchase a single album for the price of a month full of anything they like. So, if you have even the smallest amount of influence, please use it to improve Spotify on that field too, not only in terms of the app’s code base. Make Spotify a healthier place for artists, which will help sustainability for everyone involved. And find ways to not only financially reward the shortest, most playlist-friendly pieces of music.