Microsoft just gave itself a full-screen ad in search results by faking an AI interaction. This “search result” is juicing Microsoft’s own product instead of respecting its users’ intent.

We recently worried out loud whether Google’s new Search Generative Experience would prioritize ads over actual answers, but it looks like we won’t have to wait to see how brazen these companies can get. Unless there’s strong pushback, I would expect the ads to win whenever it’s profitable or convenient.

Spotted via https://lemmy.pineapplemachine.com/post/3259